One of the most important decisions that you can take as a female business owner is to invest in yourself. The knowledge and insights you get through training and coaching never disappear and will last forever. Start with this book however because it is full with tips and insights of the author who has been in business 28 years so far.
Tineke Rensen was the only female entrepreneur in her industry since 1990. Therefore, she learned to do business the masculine way. It is a successful way. She also became the national champion in her sport white water kayaking. And competed at world level.Whenever she encountered women, she saw they had a different approach. It did not match her definition of success, which was very masculine. When she started to develop her feminine skills in business she saw another definition of success. She soon realised that the combination of the masculine and feminine way is the best way to have success in business. She also saw that many women needed to improve the masculine skills to get the business they desire. So, she sold her business and started teaching these masculine business skills to businesswomen all over the world. She is a trainer, speaker and international bestselling author.
“I have read this book with a lot of pleasure and recognition. I grant this book to every entrepreneur even to male business owners. But you have to have the skill to look in the mirror and look at yourself and your business. Then this book will help you tremendously”.
BusinessWomen of the year 2012 (Netherlands)
Zuidweg & Partners
“I usually take no time to read books. Most books don't’ challenge me enough. But this one I wanted to finish immediately. There was a lot of recognition. The tips and tools that are in the book are very practical and can be used in any type of business.”.